Turn commentsinto customers
Mtschat answers every comment, story reply and DM on Instagram the moment it lands — with the link, the offer or the question that moves someone from “interested” to “bought”. No code. No password. No missed messages.
Free plan includes every feature · No card required · Cancel anytime
What makes Mtschat stand out
Plenty of tools can send a message. Mtschat is built around a simpler idea: answer the people who already raised their hand — quickly, politely and by the platform’s rules.
Official API, zero passwords
Mtschat connects through Meta’s own login and Instagram’s official Messaging API. We never ask for your password, never log in as you, and you can revoke access from Instagram whenever you like.
Instant replies, around the clock
Interest fades fast. Mtschat answers a comment, story reply or DM the moment it arrives — at 3 p.m. or 3 a.m. — so nobody who asks for your link has to wait for you to wake up.
Every feature on every plan
Flow Builder, sequences, the team inbox, broadcasts, insights and integrations are all included — even on Free. Plans differ only in active contacts, channels, seats and support, never in what you can build.
The 24-hour window, respected
Instagram lets businesses message people for 24 hours after they reach out. Mtschat schedules follow-ups and broadcasts inside that window automatically — here’s how it works — so you stay on the right side of the rules without tracking clocks.
One keyword.
One tap. One sale.
Post a Reel that says “comment GUIDE”. Everyone who does gets a public reply and a private message with a button. One tap opens Instagram’s 24-hour window, and the link is on its way.
- Someone comments your keywordOn a post, Reel or live — Mtschat catches it instantly.
- A public reply and a DM go outYour audience sees you answered. Their inbox gets a button.
- They tap — the window opensTapping starts a 24-hour conversation the platform allows.
- The link lands — and gets countedClicks, CTR and conversions appear in Insights.
What can Mtschat do for you?
Three jobs most Instagram accounts do by hand — slowly, inconsistently and only during working hours. Mtschat does them every time.
Sell from the comments
Turn “price?” and “link?” comments into private conversations that end with a product link, a discount code or a booking page — and see which posts actually drove the clicks.
Capture leads on autopilot
Ask for an email, a size or a budget inside the DM. Answers become tags and fields on the contact, then flow straight to HubSpot, Mailchimp, Klaviyo or a Google Sheet.
Grow every Reel
A “comment to get it” call to action gives people a reason to engage. More comments mean more conversations — and every one of them is answered, tagged and counted.
Design the conversation. Drag, drop, publish.
Start from a template or a blank canvas. Messages, buttons, conditions, delays and tags snap together into a funnel that qualifies, tags and converts — while you sleep.
- Loose ends are flagged before anything goes live
- Every publish is versioned — roll back in one click
- Hand the chat to a human whenever it matters
Four building blocks behind every conversation
Templates to start, contacts to remember, an inbox to finish the job and integrations to carry the result home.
Templates that think ahead
Auto-DM links from comments, story-reply auto-DMs, welcome messages, lead capture and an FAQ responder — ready to switch on, easy to adapt.
Find anyone, instantly
Every contact keeps their tags, fields and history. Build segments in seconds, import or export CSV, and merge duplicates so your list stays clean.
Conversations that convert
When a chat needs a person, the team inbox routes it to the right teammate with full context. @mention a colleague, hand back to the bot when you’re done.
Plays well with your stack
Send leads and sales to HubSpot, Mailchimp, Klaviyo, Shopify and Google Sheets — or anywhere else with the REST API and signed webhooks.
One platform, many ways to use it
Different accounts, the same pattern: someone shows interest in public, and you continue the conversation in private — at the right moment, with the right thing.
Deliver the freebie, keep the follower
Your Reel promises a guide, a preset or a recipe. Instead of “link in bio” and a lost viewer, Mtschat sends it straight to everyone who comments — and asks one smart follow-up question so you learn what your audience wants next.
Answer “price?” before they scroll away
Product posts attract the same questions: price, sizes, stock, shipping. Mtschat replies with the product link the moment someone asks, offers a code to first-time buyers, and records conversions from Shopify so you know which posts sell.
Qualify leads while you coach
A comment on your free-class post starts a short conversation: what’s your goal, what have you tried, when are you free? Good fits get the booking link, everyone gets value — and your team inbox only sees the leads worth a call.
Bookings and answers, even after closing time
Restaurants, salons, studios and clinics get the same handful of questions every day. An FAQ responder answers opening hours, location and prices instantly, and hands anything unusual to a person in the shared inbox.
Run DM automation for every client
Build a flow once, adapt it per client, and show results in the language clients care about: runs, clicks, CTR and recorded conversions. Seats and role-based permissions keep each teammate in the right place.
Automation you can see — and step into
Every conversation is visible, measured and checked against the platform’s rules. When a person should take over, Mtschat makes sure one does.
Connect anything
Signed webhooks push events to your own stack the moment they happen.
POST /hooks/mtschat X-Mtschat-Signature: sha256=9f2c… { "event": "conversion.recorded", "automation": "Lead magnet", "tags": ["hot-lead"] }
AUTOMATION
CHECKS
Step in when it matters
Hand-offs arrive with the whole conversation attached.
The contact asked something the flow can’t answer. A teammate should reply while the window is open.
- Routed to
- sales-team
- Window left
- 23h 59m
- Routing rules + @mentions
- You read, you decide, you reply
Illustrative example. Names, messages and numbers are not real customer data.
Everything after the first “hi”
Automation starts the conversation. These tools finish it — together, on every plan.
Sequences
Timed follow-ups that respect Instagram’s messaging window — so nobody falls through the cracks.
Team Inbox
Routing rules, bot-to-human hand-offs, @mentions and role-based permissions in one shared inbox.
Contacts
Tags, segments, CSV import and export, and duplicate merging — a clean audience you actually own.
Broadcasts
Split a message into up to four versions and let results pick the winner — within the 24-hour rule.
Insights
Runs, link clicks, click-through rate and recorded conversions for every automation you run.
Integrations
HubSpot, Mailchimp, Klaviyo, Shopify and Google Sheets — plus an API and signed webhooks.
Know which post paid for itself
Likes don’t pay the bills. Mtschat tracks what happens after the comment: how many conversations each automation ran, how many people clicked, and which clicks turned into recorded conversions — with their value.
- Runs, link clicks and click-through rate for every automation and sequence
- Conversions recorded with their value and credited to the flow that earned them
- Compare broadcast versions side by side and keep the winner
The rule most tools ignore. We build around it.
Instagram lets a business message someone for 24 hours after that person last reached out. Mtschat plans every message inside that window, so your account stays healthy.
- 0:00They reach outA comment with your keyword, a story reply or a DM starts the conversation.
- 0:01They tap the buttonThe DM’s button invites a reply — the 24-hour messaging window is now open.
- Within 24hFollow-ups and broadcastsSequences, reminders and broadcast versions are delivered only inside the window.
- 24:00The window closesMtschat stops sending until the contact messages again. No exceptions, no workarounds.
Live in minutes, not sprints
You don’t need a developer, an agency or a weekend to get started. Connect Instagram with Meta’s login, pick a template, set your keyword and publish. Your first automation can be answering comments before your coffee gets cold.
When you want more, the same workspace grows with you: add conditions and delays in the Flow Builder, invite teammates to the inbox, and plug in the tools you already use.
Zero passwords. None. Ever.
We’re serious about this one: Mtschat never asks for, stores or uses your Instagram password. Tools that log in as you put your account at risk and break the platform’s rules. We connect through Meta’s official login instead, with only the permissions you approve.
You stay in control. Review or revoke Mtschat’s access from your Instagram settings at any time — and cancel your plan without losing your contacts or flows. Why we never ask for your password.
How we protect your accountEvery feature. Every plan. Including free.
Plans differ only in active contacts, channels, seats and support. Never in what you can build.
Start on the Free plan with 100 active contacts and up to 4 live automations.
Paid plans scale contacts, channels, seats and support — up to 25,000 active contacts.
Data lost when you cancel. Leave anytime; your contacts and flows stay yours.
Automation should feel like a fast, thoughtful reply — not a bot. So Mtschat only answers people who reached out first, only through Instagram’s official API, and never with your password.
Built the way Instagram intends
The 24-hour window, respected
Broadcasts and follow-ups only reach people who messaged within the last 24 hours. Fewer surprises, healthier accounts.
Permission, not passwords
You connect through Meta’s own login and choose what to grant. Revoke it whenever you like.
One channel, done properly
Instagram is live today. Messenger, WhatsApp and TikTok come next — once Instagram is perfect.
No code, no consultants
Ready-made templates get you live in minutes. The Flow Builder takes you as far as you want to go.
Messenger
PlannedTikTok
PlannedGuides for better conversations
Practical, rule-respecting advice on Instagram DM automation from the Mtschat team.
Good to know
Is Mtschat safe for my Instagram account?
Mtschat uses Instagram’s official Messaging API, never asks for your password, never logs in as you, and only replies to people who started the conversation with a comment, story reply or DM.
How does comment-to-DM work?
When someone comments your keyword, Mtschat posts a public reply and sends them a DM with a button. Tapping the button opens Instagram’s 24-hour messaging window, and your link is delivered.
What does the Free plan include?
Every feature, with 100 active contacts and up to 4 live automations. Paid plans run from $11 to $139 per month and add contacts, channels, seats and support.
Do I need to know how to code?
No. Ready-made templates such as “Auto-DM links from comments” go live in minutes, and the drag-and-drop Flow Builder lets you design custom funnels without writing a line of code.
Can a person take over a conversation?
Yes. Any flow can hand a chat to the shared team inbox, where routing rules send it to the right teammate. You can @mention colleagues and hand the conversation back to automation when you’re done.
Can I message all my followers with a broadcast?
No — and that protects your account. Under Instagram’s rules, broadcasts only reach contacts who messaged you within the last 24 hours. You can split a broadcast into up to four versions to see which performs best.
Which channels are supported?
Instagram is live today. Messenger, WhatsApp and TikTok are planned — we are perfecting one channel before adding the next.
Can I cancel anytime?
Yes. You can cancel at any time without losing your data.
Your audience is already talking.
Start answering.
Set up your first automation in minutes. Free forever plan, every feature included.