Message everyone who’slistening — and learn
Send one message to a whole segment of recent contacts, split it into up to four versions, and see which one earns the click. All within Instagram’s rules.
Up to four versions, one send
Write versions A, B, C and D — a different opening line, button label or offer. Mtschat splits your audience between them and reports runs, link clicks and click-through rate for each.
- Change one thing per version so you know what made the difference
- Results appear in Insights alongside your automations
- Reuse the winning wording in your next broadcast or flow
“New drop is live — take a look”
“You asked, we made it”
“Early access for you, today only”
“See what’s new this week”
Illustrative example — not real results.
Who a broadcast can reach
Instagram only lets businesses message people who have messaged them in the last 24 hours. Mtschat follows that rule for you.
Every time a contact sends you a message — a comment reply, a button tap, a DM — their 24-hour window opens or resets. A broadcast goes to everyone in your chosen segment whose window is still open. Everyone else is skipped automatically.
More detail in our guide to the 24-hour window.
Broadcasts people are glad to get
Send while it’s fresh
Your reachable audience is the people active in the last day. Plan broadcasts soon after a post that gets people talking.
Target a segment
Send the guide follow-up only to people tagged “guide-lead”. Relevant messages get clicks; generic ones get muted.
One clear button
Short message, one action. A clear button label is often the easiest thing to test across versions.
Test one variable
If versions differ in wording and offer, you won’t know which mattered. Change one thing at a time.
Respect the inbox
Broadcast when you have something worth saying. Fewer, better messages keep people replying — and keep windows open.
Follow with a flow
Connect broadcast buttons to a flow, so replies are handled automatically or handed to your team.
Your next broadcast, tested four ways
Broadcasts and A/B testing are included on every plan, including Free.