Mtschat connects Instagram conversations to the tools you already run your business on. Tags, emails and orders move automatically — no copying from DMs into spreadsheets.
Every integration is included on every plan, Free included. Connect an account once, then use it as an action block inside any automation in the Flow Builder.
Turn Instagram conversations into CRM records your sales team can work.
Grow your email list from Instagram without a separate landing page.
Feed Instagram intent into the email and SMS flows you already run.
Answer product questions with real catalogue data and attribute sales to conversations.
The simplest way to get answers out of Instagram and into a shared table.
Not on the list? Connect anything else with the Mtschat API and signed webhooks.
HubSpot, Mailchimp, Klaviyo, Shopify and Google Sheets are trademarks of their respective owners. Mtschat is not affiliated with or endorsed by them, or by Meta or Instagram.
Read and update contacts, apply tags and set custom fields over a REST API. Subscribe to webhooks and Mtschat will send a JSON event to your endpoint whenever something happens.
X-Mtschat-Signature header, so you can verify it came from Mtschat.Read how we handle data and keys on the security page.
{
"id": "evt_8f2c1a",
"type": "contact.tag_added",
"created_at": "2026-10-05T09:14:02Z",
"data": {
"contact_id": "ct_51d9e7",
"instagram_username": "studio.lena",
"tag": "guide-requested",
"automation": "Auto-DM links from comments"
}
}const crypto = require('crypto');
function isValid(rawBody, signature, secret) {
const expected = crypto
.createHmac('sha256', secret)
.update(rawBody)
.digest('hex');
const a = Buffer.from(expected);
const b = Buffer.from(signature || '');
return a.length === b.length &&
crypto.timingSafeEqual(a, b);
}
// Express: use the raw body, not parsed JSON
app.post('/mtschat', express.raw({ type: '*/*' }), (req, res) => {
const sig = req.get('X-Mtschat-Signature');
if (!isValid(req.body, sig, process.env.MTSCHAT_SECRET)) {
return res.sendStatus(401);
}
const event = JSON.parse(req.body);
// handle event.type ...
res.sendStatus(200);
});Tell us what you use and what you want to sync. Requests from customers decide what we build next — and in the meantime, the API and webhooks usually cover the gap.
Every plan includes every integration. Start free with 100 active contacts — no card required.